Richard Branson was in South Africa to launch his new book, Screw Business as Usual. The Branson Centre of Entrepreneurship, through their investment in supporting bold tenacious entrepreneurs, epitomises this vision in being a force for good in South Africa..
Can we bring more meaning to our lives and help change the world at the same time? Sir Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.